UGC reaction clips for app ads and Instagram Reels

Ready-made reaction clips filmed by real people on their phones, never AI: shocked, surprised, excited, laughing, crying. Use one as the first 1–3 seconds of a Meta or TikTok app ad or a Reel, then cut to your app or product. Every clip is from the DansUGC library of 7,000+ clips. Preview free, then $15 per clip without a plan or 9 credits ($8.75–$9) on one, with a 12-month commercial license for ads and organic posts.

Durations below are each clip's measured length. In a sample of 292 library clips, 96% were vertical 9:16; open a clip to see its own preview.

How to edit them into a Reel: the reaction + screen recording workflow · prices, specs and license on the library page

Shocked reactions

The classic hook: jaw drop, hand over mouth. Pairs with a surprising feature or price.

See all 527 shocked clips

shocked0:12Shocked Reaction to Unexpected News
shocked0:12Girl Reacts with Shock and Awe
shocked0:11Shocked Reaction to Unexpected News
shocked0:11Young man reacts with shock to laptop
shocked0:12Woman's Expressive Shocked Reaction
shocked0:11Shocked reaction to unexpected news
shocked0:10Shocked reaction to something unexpected
shocked0:11Young woman expresses shock and surprise

Surprised reactions

Softer than shock. Good before a reveal that is pleasant rather than unbelievable.

See all 570 surprised clips

surprised0:09Surprised reaction with hand over mouth
surprised0:11Woman gasps in shock
surprised0:13Young woman reacts with surprise
surprised0:05Woman Makes Surprised Face and Gestures
surprised0:11Surprised and Excited Reaction
surprised0:06Woman surprised by something off-camera
surprised0:10Girl Reacts with Shock and Surprise
surprised0:12Woman's Wide-Eyed Surprise and Excitement

Amazed reactions

Wide-eyed disbelief for an output that looks almost too good.

See all 129 amazed clips

amazed0:12Girl Reacts With Shock and Amazement
amazed0:09Woman Reacts with Shock and Amazement
amazed0:11Woman Reacts with Shock and Amazement
amazed0:14Girl Reacts with Shock and Amazement
amazed0:07Girl Reacts with Shocked Amazement
amazed0:05Emotional Reaction to Something Amazing
amazed0:11From tears to amazed happiness
amazed0:10Girl feeling overwhelmed then relieved

Excited reactions

High energy for launches, deals and wins.

See all 218 excited clips

excited0:13Excited to fly over the clouds
excited0:11Excitedly boarding a plane
excited0:11Excited Traveler Ready for Adventure
excited0:10Couple on Airplane Excitedly Waving
excited0:09Couple excited on airplane ride
excited0:10Excited for travel, airport vlog
excited0:07Excited Travelers at the Airport
excited0:10Excited Woman Reacting to Something

Laughing reactions

Relatable humour hooks and meme-style edits.

See all 234 laughing clips

laughing0:09Happy Woman Laughing and Waving in Car
laughing0:10Girl laughs and touches her face
laughing0:10Woman Reacts with Delight
laughing0:11Woman Reacts with Amazement and Laughter
laughing0:05Woman Reacts with Surprise and Laughter
laughing0:11Girl Reacts with Shock and Laughter
laughing0:09Woman Laughing and Wiping Tears
laughing0:11Girl Reacts with Shock and Laughter

Sad and crying reactions

Emotional problem-first hooks before the product fixes it.

See all 240 sad clips

sad0:10Kris Crying Deeply Emotional Reaction
sad0:04Woman crying with hand to face
sad0:15Girl Reacts to Something Touching
sad0:16Crying, then smiling subtly
sad0:15Pensive woman thinking in car
sad0:11Young Woman Crying and Looking Sad
sad0:10Overwhelmed and Emotional Reaction
sad0:11Disappointed and Upset Reaction

Confused reactions

The 'wait, what?' setup for an explainer or a myth-busting reel.

See all 395 confused clips

confused0:09Confused and Stressed Reaction
confused0:13Frustrated woman with hands on face
confused0:12Young Woman Reacts with Confusion
confused0:12Woman Reacts with Surprise and Confusion
confused0:07Overwhelmed by Daily Tasks
confused0:12Woman Deep in Thought Reacting
confused0:11Frustrated and Overwhelmed Reaction
confused0:13Confused and Frustrated Reaction

Reaction + app demo examples

Two illustrative edits DansUGC made from library reaction clips to show the format. They are not performance-tested ads, and the apps shown are illustrations, not DansUGC customers.

Illustrative edit · 11sReaction → app demoA reaction opens, then a hard cut to the app's screen recording.

Illustrative edit · 8sGreen-screen reactionThe creator reacts in a corner while the screen recording plays full frame.

The step-by-step workflow is on UGC clips for mobile app ads.

Before you buy

Can I preview before buying?: Yes. Every clip has a free preview with no account and no payment: open a clip to play it. Previews are lower resolution and carry a PREVIEW label; buying unlocks the creator's original file.
Can I use these clips in paid ads?: Yes. Each purchase includes a non-exclusive commercial license for one brand, covering paid ads and organic posts on any channel, including Meta and TikTok ads and Instagram Reels.
Can I combine them with an app recording?: Yes. Editing by hand or with AI-assisted tools is allowed, including cutting the reaction in front of your own screen recording and adding captions. The creator hasn't used your app, so don't present the clip as their review or recommendation.
What license term applies?: 12 months from the date of purchase. Purchases made before October 26, 2026 keep the perpetual license they were sold with. When the term ends, paid ads using the clip must stop.
What rights are not included?: Running the clip as an ad from the creator's own account (whitelisting or Spark Ads), implying the creator endorses your product, generating new AI content from the clip or altering the people in it, adult or gambling use, and reselling or sharing the raw files.

These answers summarise the Content License, which is the binding text.

Using reaction clips in Reels and ads

Keep the reaction to 1–3 seconds and put a short caption on it, so the viewer asks what the person is looking at.
Cut straight to the answer: your product, app screen recording or result. One thing, not a tour.
Add music when you post and one call to action. Swap the reaction to test new hooks without re-recording the rest.
Keep the reaction honest: the creator reacted to something off-camera, so don't caption it as their opinion of your product.

UGC reaction clips for app ads and Instagram Reels

Durations below are each clip's measured length. In a sample of 292 library clips, 96% were vertical 9:16; open a clip to see its own preview.

Before you buy

Can I preview before buying?

Yes. Every clip has a free preview with no account and no payment: open a clip to play it. Previews are lower resolution and carry a PREVIEW label; buying unlocks the creator's original file.

Can I use these clips in paid ads?

Yes. Each purchase includes a non-exclusive commercial license for one brand, covering paid ads and organic posts on any channel, including Meta and TikTok ads and Instagram Reels.

Can I combine them with an app recording?

Yes. Editing by hand or with AI-assisted tools is allowed, including cutting the reaction in front of your own screen recording and adding captions. The creator hasn't used your app, so don't present the clip as their review or recommendation.

What license term applies?

12 months from the date of purchase. Purchases made before October 26, 2026 keep the perpetual license they were sold with. When the term ends, paid ads using the clip must stop.

What rights are not included?

Running the clip as an ad from the creator's own account (whitelisting or Spark Ads), implying the creator endorses your product, generating new AI content from the clip or altering the people in it, adult or gambling use, and reselling or sharing the raw files.

These answers summarise the Content License, which is the binding text.

Using reaction clips in Reels and ads

Keep the reaction to 1–3 seconds and put a short caption on it, so the viewer asks what the person is looking at.

Cut straight to the answer: your product, app screen recording or result. One thing, not a tour.

Add music when you post and one call to action. Swap the reaction to test new hooks without re-recording the rest.

Keep the reaction honest: the creator reacted to something off-camera, so don't caption it as their opinion of your product.