Find real-human reaction footage, preview clips, and pair them with your app demo for Meta, TikTok and organic videos.
Need a creator to film your app instead? Order a custom video
Most app teams buy ready-made footage and edit it into their own ads. If you need a creator to film your app, that is a separate custom order.
Real-human reaction clips that already exist in the library. You buy the clip and make the edit.
A creator films to your brief and can show your app on camera. Videos are produced and delivered after you order, not downloaded instantly.
Problem
A screen recording alone doesn't stop the scroll
Solution
Open with a 1–3 second human reaction that makes viewers ask what the person is looking at. Your screen recording answers it.
Problem
Filming creators for every test is slow and expensive
Solution
Library clips are filmed already. Preview them free, buy only the ones you use, and download the original file right after checkout.
Problem
Need to test many hooks against one demo
Solution
Keep one strong demo and change what comes before it: a different reaction or a different hook gives you a new creative from the same recording.
Problem
Creative fatigue in always-on campaigns
Solution
Replace the concept, hook, reaction or product demo on purpose (see how to refresh creative below), instead of re-exporting the same ad with a new font.
Five steps from a library clip to a creative you can test in your own Meta or TikTok campaign.
Pick the emotion your app's payoff earns: surprise at a result, relief at a fixed problem, laughter at a relatable moment. Preview free before you buy.
Record the one feature the reaction is about, sharp and in portrait, and cut from the reaction straight to it.
The caption over the reaction should promise exactly what the recording shows next. A hook the demo doesn't pay off wastes the reaction.
One call to action that matches where the ad sends people, such as downloading from the App Store for an app-install campaign.
Export vertical 9:16 and judge it on your own campaign data. The examples on this page show formats; they are not evidence of how an ad will perform.
The finished examples below follow three beats. One app recording can carry many edits: change the reaction and the hook, keep the demo.
A real person reacting to something the viewer can't see yet, with a short caption on top. Pick the emotion that matches your app's payoff: shock, relief, laughter.
Hard cut to your app doing one thing: the feature that makes someone think 'wait, it does that?'. Not a tour. Record the screen sharp, in portrait.
Captions so the edit works with the sound off, and one call to action that matches where the ad sends people, such as your App Store page.
Illustrative edits: DansUGC made these reels with ReelClaw from library reaction clips to show each format. The apps shown are illustrations, not DansUGC customers, and the reels are not performance-tested ads.
When an ad wears out, change something a viewer would notice. The same ad with a new font or colour gives you more files, not a new idea to test.
Problem-first instead of result-first, or a green-screen reaction instead of a hard cut.
A different promise in the opening caption, matched to the same demo.
Another creator or another emotion: shock instead of relief, laughter instead of disbelief.
A different feature, or the same feature shown from the result backwards.
Where you can, change one of these at a time, so you know which change you are evaluating.
Organic Reels use the same reaction + demo edit, but they run on your own account, without a paid budget, and ask for something different.
ProspectHalo's founder posted reaction + demo Reels on one Instagram account, about two a day. Over roughly 50 days the account reported 5,189,412 views, 24,317 website visitors and 7,978 signups. The founder notes the signups also reflect work on the site and onboarding over the same period.
These are organic Instagram results reported by the founder. They are not paid-ad results and say nothing about cost per install or ROAS in your campaigns.
Every clip is filmed by a real creator on their phone. The format depends on viewers believing the reaction.
In a measured sample, 96% of clips were 9:16 vertical and 85% were 1080p or sharper, so most drop straight into TikTok, Reels and Shorts edits.
Each purchase includes a 12-month, non-exclusive commercial license for one brand, covering paid ads and organic posts. Edit by hand or with AI-assisted tools.
$15 per clip without a plan, or 9 credits ($8.75–$9) on one. Preview first and buy only the clips you use.
What a library purchase lets you do, summarised from the Content License.
A summary for convenience. The binding terms are in the Content License.
Choose from multiple formats, all created by real human creators with a 12-month commercial license.
A shocked or delighted reaction, then a hard cut to the app doing one thing
The creator reacts in a corner while your screen recording plays full frame
Creator on top, step-by-step screen recording below, captions carry the story
Frustration reaction first, then the app fixing it
DansUGC sells 7,000+ reaction clips filmed by real people. Preview any clip free at dansugc.com/broll/reactions or dansugc.com/broll, buy it for $15 (or 9 credits on a plan), download the original file and cut it in front of your own app recording.
Library purchases are raw footage: the creator's original clip, which you edit together with your app recording, hook and call to action. A finished video made for your app is a custom order, a separate produced service.
Not in library clips: they react to something off-camera, and your screen recording shows what they reacted to. The creator hasn't used your app, so don't caption a clip as their review or recommendation. If you need a creator using your app on camera, order a custom video.
Yes. Each purchase includes a 12-month, non-exclusive commercial license for one brand, covering paid ads and organic posts. It doesn't include running the ad from the creator's own account (whitelisting or Spark Ads). The full terms are at dansugc.com/license.
Usually 1–3 seconds, sometimes up to 4. Its only job is to make the viewer ask what the person is looking at before your demo appears.
Yes, AI-assisted editing (cutting, captions, reframing, combining with your demo) is allowed. Generating new AI content from the clips or changing the people in them is not.
Preview 7,000+ real-human clips free and buy only the ones you use. Need finished videos made for your app? That's a custom order.